Eyetracking

New technologies exist that track people’s eye movements as they look at web pages. The technology creates heatmaps that show where the eye is drawn on a web page.

This technology has also been helpful in understanding how people read.

A joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a "golden triangle" ( See Report ).

Read how to understand an individual eye tracking session and see an online video of Eyetracking Research.

I also found an interesting blog on Eyetools Research.

There is a new company in the UK called clickdensity that will create heatmaps tracking mouseclicks. You can try a demo or sign up for a free 30 day trial.